Anton du Toit

Anton du Toit

I'm Anton, Head of Customer Success at jaam. My goal is to help companies, departments, and individual users be more effective through automation by combining great people and great technology.

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People distrust AI – how to challenge the status quo?

There is no doubt that the process of automation and the use if AI can change any business for the better. By reducing wasted time, optimizing work processes, saving money, and providing a better service, AI could easily solve many of the pain points felt by business on a daily basis.

Consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from Ai and are more likely to trust a real person to help make decisions.

One reason for this is simply due to a lack of awareness and many managers do not realize how much a small change in the way you work can boost efficiency and success.

Most of us do not think about the way we spend our time at work, until we are in a situation where we need more of it, causing us to stress and being less efficient at what we do. There is no doubt that the COVID-19 crisis is helping to create greater awareness and need for AI solutions within business.

For other people, it is not so much a lack of awareness rather than fear or lack of trust in AI itself that keeps them from making the switch. These fears can easily be addressed and overcome when managers are in possession of the facts and spend time investigating these.


Today, almost every AI tool is designed in a very user-friendly way, putting the employee experience above everything else. They are generally easy to start using and don’t require an advanced level of tech savviness to be successful within a functional team.


One of the common concerns many users have about using any kind of digital tool centers around data privacy.  People are concerned about safeguarding their personal and payment information.

Clearly, adequate privacy protections for underlying data and systems are key to foster trust in the use of AI solutions and accordingly, various governments around the world have put in place strict guidelines that regulate how personal data can be processed.

There is no doubt that there are many business processes that can be positively impacted by using AI, across the spectrum of functional layers, including Human Resources to Finance to Marketing. AI can ensure easy and fast completion of all kinds of business processes – a huge advantage for any company that would like to allocate their time and staff in a better way.


Businesses must innovate to move forward in 2021 and although automation does involve costs that may not be currently on the books, the explosion of a multitude of cloud technologies in recent years means that the benefits of investing in AI will far outweigh the cost over time.

Most of the common fears people have about Ai can be overcome by simply trying it out. Start small, work with trusted advisors, and see for yourself the impact that the broad spectrum of artificial intelligence technologies can have on your business.